STRATEGY
Our Strategic Services team are the cornerstone of all our client campaigns. By bringing in the best knowledge from around our agency, the Strategic Services team create long-term solutions to digital marketing challenges, and help our clients achieve their goals.
DATA AND INSIGHT
Our Data & Insight team is here to make data-driven marketing a reality. Using data as an asset, we give our clients a competitive advantage across their entire business through the application of analysis.
We achieve this via expertise in traditional digital analytics tools, like Google Analytics, then supplementing this with prowess in technologies such as BigQuery, JavaScript, R and SQL, and finally by adding our secret – a host of proprietary tools we’ve built in house. This positions us well to deliver bespoke analysis at any scale.
SOCIAL MEDIA MARKETING MANAGEMENT
WHAT IS SOCIAL MEDIA?
Social Media is an online communication hub where you can connect with millions of targeted people at the click of a button. It’s a never ending online networking event on steroids. It’s a place where customers seek answers and solutions to problems. It is where the average person in the UK spends 2.7 hours of their day and it is where your business needs to be visible.
WHY SHOULD YOU USE IT?
Social media is an essential part of how humans communicate in today's digital-savvy culture. There are now over 2.078 billion (29% world penetration) active social media accounts. You’re customer’s attention is evolving, you need to evolve with it or risk extinction. Whether you're a one man band, SME, or large multinational organisation, you now need to embrace social media to reach out to your consumers.
CONTENT MARKETING MANAGEMENT
WHAT IS CONTENT MARKETING?
Content Marketing focuses on creating value-adding, educational content which provides consumers with the information they need before making a purchasing decision. Ranging from how-to articles, top tip creative artwork, as well as product/service related educational videos.
WHY SHOULD YOU USE IT?
Due to the introduction of the internet, consumers’ buying process has completely changed. Rather than going direct to the most convenient product/ service supplier, consumers now use the internet to research before making their purchase decision.
The reason content marketing is crucial is because it allows you to place yourself in front of consumers who are motivated to buy the products you sell online.
Not only that, but it helps build real relationships and credibility with consumers as they benefit from your value-adding content & you or your
business are placed as an expert in your industry.
To ensure social media has a positive effect on your growth, you need a clear strategy focused on growing, engaging and converting a targeted audience. At Enigma Marketing SRL we use proven strategies which continue to generate sustainable Return On Investment (ROI) for our clients.
EMAIL MARKETING MANAGEMENT
WHAT IS EMAIL MARKETING?
Gone are the days when people open 100% of their emails and businesses could send continuous SPAM to drive sales. Consumers are sick and tired of SPAM emails, which is why effective email marketing is now focused on providing additional value to consumers. Think of it as adding to your customer's experience rather than taking away from it.
WHY SHOULD YOU USE IT?
Email Marketing does not work if a customer focused strategy is not used. However, if you put yourself in your customer's shoes and develop an email marketing strategy focused around providing additional information they would like to receive, email marketing will drive significant results.
Not only does effective email marketing drive traffic to your website, it helps build customer relationships, increase brand exposure and grow sales.
VIDEO MARKETING MANAGEMENT
WHAT IS VIDEO MARKETING?
Similarly to Content Marketing, Online Video Marketing focuses on creating value-adding, educational content which provides consumers with the information needed before making a purchasing decision. Videos can be humorous, entertaining, educational, or all three! The end goal is that the videos boost the relationship between your business and your potential customers.
WHY SHOULD YOU USE IT?
Online Video Marketing is not an up and coming marketing strategy. It's already here and it's here to stay. If you don't have an effective video marketing strategy then you'll be missing out on a whole range of proven benefits such as; increased click-through rates & Increased sales conversions, but be careful... 60% of website visitors will stop watching after two minutes.
Website Development
WHAT IS WEBSITE DEVELOPMENT?
Website development is pretty self explanatory. The challenge is finding a good web developer! A lot of web developers talk a good game but don't have the knowledge or skills to deliver a website that is optimised to achieve your goals.
Even if you are not working with Enigma Marketing SRL to create and manage your website, you should always ask to see examples of live websites that your prospective web developer has designed in the past.
WHY SHOULD YOU UPDATE YOUR WEBSITE?
Effective website design is not all about your site looking pretty. Of course you want a website that looks good but if this is the only focus your website will not help you convert sales or achieve any of you business goals.
You should have a website optimised for your customers. They should be able to find it easily on google, navigate high quality content on both mobiles & desktop computers, and each interaction between website visitors and your site should be optimised to convert visitors into customers.